Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

Finding the right base makeup shade has become more challenging as more shoppers move online. Without in-store swatches, many rely on guesswork, screenshots, or lighting tricks that rarely give ...

Finding the right foundation match for darker complexions can be difficult to say the least. Growing up, I always struggled to find the perfect product. More often than not, I had to work with an ashy ...

When you're shopping for foundation, a solid color match needs to take top priority. But we've all made the mistake of picking a foundation that looks great on our cheeks, only to discover that it's a ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

If I had to choose the most difficult step in any beauty routine, I might be temped to say winged liner, or perhaps getting that second brow to match a perfect first one. However, I know that in many ...

What It Is: Lancôme is changing the makeup game with Le Teint Particulier, a new, state-of-the-art $88 foundation customized for your skin tone. Available at 19 Nordstrom doors across the country and ...

As a beauty journalist, I'm lucky enough to try a variety of beauty products, cherry-picking the worthy from the waste-of-time. Despite this (not to mention years of wearing makeup), I've never found ...