FCB has a lot to be proud of this year, but the celebration is bittersweet. It might feel funny to win an accolade when, as Omnicom completed its acquisition of IPG in November, FCB was folded into ...

It's taking place at the end of Advertising Week New York on October 9 at the Waldorf Astoria, which reopened last year after ...

Creativity in crisis has become a running theme in marketing. Ad agencies, facing a wave of disruption, are falling under sharper pressure as the fundamentals of the business drift further away from ...

Tucked away in IPG Health’s flagship office, which is nestled between the Empire State Building and Penn Station in Midtown Manhattan, is a small innovation lab. Inside, there are pieces of technology ...

Susan Credle and Tyler Turnbull took the helm at FCB a year ago, and in that time they have been working to elevate the storied agency’s creative output. Not that the IPG agency needed a huge overhaul ...

Investment platform Cherub's hiring of its first chief creator officer, Naturium's campaign with beauty influencer Bretman Rock and Panera Bread's value menu push fronted by Jake Shane are some of ...

Dana Maiman has led IPG Health, which houses nearly 50 healthcare marketing agency brands, since its inception in 2021. But she hasn’t stepped away from her role as president of FCB Health New York, ...