One of Florida's largest passenger rail services is experiencing an increase in ridership—and leaders of a Florida Department of Transportation program that promotes alternatives to commuters who ...

Eye-tracking technology has emerged as a potent tool in tourism marketing, enabling researchers and practitioners to quantify visual attention and infer emotional engagement with promotional materials ...

Eye tracking has become a cornerstone methodology for understanding how consumers engage with online advertisements. By recording gaze patterns and fixation points, researchers can quantify the extent ...

If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking tech is ...