When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

In today's over-advertised world, it should be harder than ever to reach new clients. But according to best-selling author Jay Conrad Levinson, there has never been a better – or cheaper – time to ...

Guerrilla marketing means finding ways to generate maximum interest and excitement in your products using unusual, low- or no-cost tactics. This method of marketing has gained popularity partly ...

Earlier this year, Glenn Angell had a problem. His Portland company, New England Protective Coatings, was losing sales and needed a jolt. So Angell approached Yana Farrally-Plourde, president and ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all been there before. No matter where you live, everyone has experienced a traffic jam, and amid fumes of frustration, glanced ...

Topwick founder Fernando Campos saw a great guerrilla marketing opportunity at Apple stores when the iPhone 6 was released last week. Apple store and mall security personnel didn’t share his opinion.

The concept of guerrilla marketing has become wrongly synonymous over the years with large companies orchestrating big stunts and putting videos online with the hopes that they’ll go viral. That’s ...

Undercover marketing seeks to influence buying decisions without tipping off the consumer about the manipulation. Also labeled buzz, guerrilla marketing or stealth marketing, these tactics take four ...

A marketing strategy plays a critical role in the event-planning process, but after venue hire, travel costs, entertainment and theming, there’s not always a lot of cash leftover for a marketing ...

When it really comes down to it, SEO and local SEO are just forms of marketing. Much like a Yellow Pages listing, they represent a way to get your business in front of interested consumers. With ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...