Europe's plant-based meat companies must appeal to consumers' emotions and not just rely on ethical concerns to win over more shoppers, a EU-linked research body has said. EU-funded organisation EIT ...

It is not news that cultivated meat isn’t yet approved in Europe, yet we are here at the Dutch food tech company Meatable in the city of Leiden, munching tiny bits of sausage produced in their lab ...

U.S. Secretary of Commerce Howard Lutnick accused Europe of having “weak” beef in a bizarre rant about European countries not importing American meat. During an appearance on Fox News’ Hannity ...

The European Commission (EC) has put forward a list of 29 'meat' terms under proposals to ban their use in marketing of plant-based alternatives. The proposal revisits a similar ban rejected five ...

After years of decline, animal-based meat and dairy have recently seen a resurgence as consumers become less interested in sustainability. At policy level, too, the trend is playing out, with the EU ...

Beyond Meat’s revenue fell nearly 9% in the third quarter as higher sales of its plant-based meat in Europe failed to make up for plummeting demand in the U.S. Beyond Meat on Wednesday reported ...

The markets for plant-based meat alternatives in Europe are seemingly shifting to a new phase of development but can the category ever compete on a level playing field when animal farmers are so ...

Cultivated meat is now approved for sale in Europe — but don’t break out the fine China just yet. The first dishes are exclusively reserved for pets. Our furry friends can now legally dine on ...