Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads.

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

Consumer attention is difficult to capture, but emotional storytelling -- rather than rational approaches to advertising -- can dramatically drive brand growth and success. The Emotion Effect, a new ...

Chris Thomas was a reporter at Android Police from 2022 until 2025. YouTube just showcased a new, AI-based ad placement system called Peak Points, designed to take advantage of a video's most ...

Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content ...