Few things are more gratifying for fans of e-commerce than seeing a traditional company -- especially a muscular, dominant company -- break into a cold sweat over the possibilities of online retail.

One of the most powerful messages in advertising copy involves playing to your consumers’ sense of urgency. This notion is portrayed with terms such as “limited time offer” or “one-day sale,” with the ...

Google Ads scripts automate routine tasks. Last fall, I shared three such scripts that are helpful to me. Link Checker scans all account URLs and sends alerts for errors, such as 404 page-not-found or ...