This report explores the directory publishing business in North America. In particular, it examines the impact of new modalities for directory access that present the best new opportunities for ...

When Starcom MediaVest Group executives pitched Gateway’s $150 million media business earlier this month, they offered the client something new from the Publicis Groupe division: a ...

For a small-business owner, the sheer number of places to list a business and attempt to reach potential buyers can be overwhelming. Listing your business in a database like Yellow Pages, Yelp or ...

In the 1850s, with modern marketing tactics such as social media still 150 years away, The New York Times was printing lists with titles such as ‘The Most Reliable Firms in New York City,’ under the ...