LEXINGTON, Ky.—Viamedia has announced a deal with Willow by Cricbuzz, a major provider of live, streaming and on-demand cricket, to provide programmatic ad sales representation. The agreement marks a ...
Independent advertising rep firm Viamedia said it has made a deal to sell programmatic ads for Willow by Cricbuzz, which streams cricket matches live and on demand in the U.S. The deal boosts Viamedia ...