"It was an extremely competitive category, so it makes this award – which already is truly such an incredible honor – that much more significant. Winning Creative Toy of the Year for Magic Mixies is ...

"Earning back-to-back Creative Toy of the Year awards is true testament to the innovation of the Magic Mixies brand and the entire Moose team. We set the bar last year with Magic Mixies Magic Cauldron ...

Pre-schoolers will love them ...

Parents have revealed the toys which hold their child’s attention the least – including teddies and musical instruments. Mums and dads were quizzed on the longevity of their youngsters’ engagement ...

Remember Forky from Toy Story? Remember how a child saw life in a mundane piece of disposable cutlery, turning it into a toy with the power of their imagination? Think of Toyi as a toy-making kit that ...

A Bangalore-based 'Toy Lab' has embarked on a project of making toys on an experimental basis that engage children and allow them to 'spin around' their imagination. A Bangalore-based 'Toy Lab' has ...

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making ...