Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Shirofune debuts AI-powered analysis feature that lets marketers intuitively track performance across all creative campaigns in one placeEL SEGUNDO, Calif., Aug. 05, 2026 (GLOBE NEWSWIRE) -- Shirofune ...

GetHookd has launched an AI Ad Generator designed to accelerate creative production for Meta advertising campaigns.

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases ...

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September. Google will launch a central hub for its ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...