In the early 1990s, Don’t Copy That Floppy was an anti-piracy campaign that attempted to connect with computer-savvy youth through the power of hip-hop. While somewhat difficult to imagine given our ...

The year was 1997. ACES: The Society for Editing — formerly known as the American Copy Editors Society — was founded as a nonprofit organization dedicated to promoting excellence in copy editing.

Where the phrase came from and what it really means.

OWC has announced Copy That, an app with the sole purpose of making it easier to copy photos and videos from your iPhone to external storage. It gives you the ability to select what you want to copy, ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

OWC’s just-released Copy That application frees up space on iPhone or iPad by transferring images or videos to external drives. Alternatively, it can easily back up an collection of these files. And ...

Attention spans have grown shorter in the mobile era. That means PR copy must now be crisp and creative if it’s going to stand out. Here are three tips to help you write compelling copy more quickly, ...