Having harnessed neuroscience to interrogate consumer decision-making, marketing executive Ayanda Vilakazi is soon to ...

Consumer behaviour encompasses the decisions and actions of individuals and groups in acquiring, using and disposing of goods and services. It is shaped by an interplay of internal drivers—such as ...

A new research report reveals GLP-1 adoption isn't static, men are an overlooked demographic and usage varies dramatically by ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Variety-seeking behaviour reflects consumers’ inclination to switch among products, services or experiences rather than repeat identical choices. This tendency emerges from both internal drivers—such ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

Trust in generative AI has dropped below 40%, yet consumers continue to rely on its product recommendations, as highlighted ...

Technology has fundamentally reshaped how consumers interact with brands, gather product information and make purchase decisions. Digital technologies -- including online retailers, social media and ...