If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics tool like Universal Analytics was. There is a lot of ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

The platform now audits GA4 and GTM configurations together in a single scan, helping teams separate real performance problems from broken trackingNEWARK, N.J. (GLOBE NEWSWIRE) -- GAfix.ai, a Google ...