ARMRA's new colostrum soda turns a trendy supplement into a $4 functional beverage. Here's how it tastes—and whether it can become a real category.

Colostrum is often called "liquid gold" by lactation specialists, midwives and infant-health researchers. It's the early milk produced in the first days after childbirth: thick, yellow and rich in ...

For the most part, my mornings always start the same: hit snooze on my alarm at least twice, make my bed, do my qigong, and take a scoop of my ARMRA colostrum. If any of these steps are missed, my day ...