Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Advertising and promotional spends stood at ₹251.9 crore for the quarter ended June 30, 2026, up from ₹188.4 crore in the ...

The company spent Rs 251.86 crore on advertising during the quarter ended June 30, 2026, compared with Rs 188.41 crore in the corresponding quarter last year. Advertising also increased 26.5% ...

Colgate-Palmolive has rolled out a campaign ‘The Sweet Truth’, to encourage the crucial practice of brushing your teeth before bedtime. Conceptualised by WPP@CP, the film spotlights the common ...

CHENNAI, Sept 5 (Reuters) – Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of ...

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

According to the company’s quarterly earnings statement, Colgate-Palmolive increased its advertising spending during Q4 FY26 alongside a strong rebound in topline growth. The company reported net ...

Colgate-Palmolive (India)'s growth on the topline was led by a high-single-digit volume growth in the toothpaste segment, ...