Colgate’s journey in India reflects a masterclass in market development, distribution excellence, brand trust-building, and adaptive strategy. From introducing toothpaste to a largely traditional oral ...

Everyone knows that one of the main attractions of the Super Bowl is the ads. Especially when the big game becomes a blowout, people focus on the commercials and rank them on their creativity and ...

Colgate Palmolive’s ‘Education for Packaging’ campaign, conceived by Red Fuse Communications Hong Kong together with Y&R Yangon, has won Myanmar’s first-ever Cannes Lion awards. See all of Campaign ...

Colgate UK and VML Marketplaces have won the Best Use of a Data Clean Room category at The Drum Awards for Commerce Media 2026. Here is the case study that impressed the judges as submitted. In a ...

Oral hygiene habits were largely traditional — neem sticks (datun), charcoal, salt, and homemade powders were common. Toothpaste penetration was extremely low. Awareness of preventive dental care was ...