Does asking for favors make you more likable? Cognitive dissonance and the Franklin effectAsking for favors can be daunting.

Do you ever feel a nagging sense of discomfort when your actions don't match your beliefs? For example, you might tell a small white lie even though you value honesty. That uneasy feeling is known as ...

A man once asked for some of my chewing gum. When I refused him, he explained that he didn’t want it anyway ... Source: Geralt/Pixabay I’ll be the first to admit that the term ‘cognitive dissonance’ ...

Do you ever get that nagging feeling of discomfort when your beliefs and actions don't quite line up? Like when you swear you'll stick to your budget but can't resist buying that new pair of shoes? Or ...

With the expanding knowledge of neuropsychology, what was previously speculation is now being confirmed through the use of imaging studies such as functional magnetic resonance (fMRI) to track brain ...

Cognitive dissonance refers to the psychological discomfort that arises when an individual holds two or more conflicting cognitions—attitudes, beliefs or behaviours—simultaneously. This tension drives ...

The "Interesting Psychology" series introduces the mental habits lurking in our daily lives with examples. The theme of the 6th installment is cognitive dissonance. Part 1 was the "mind that can't ...

When “Barbie,” the movie, was released, I was convinced that I did not need to watch a film about dolls. It wasn’t until a colleague said that the film tackled the complexity of cognitive dissonance ...