Coca-Cola Shakes Up $20 Billion Tax Dispute

The Big Four accounting firms (minus Coke’s auditor EY) submitted briefs supporting Coca-Cola, which seems confident of a win ...
Forbes

Coca-Cola Sparks Backlash With AI-Generated Christmas Ad, Again

Coca-Cola has released more uncanny AI-generated Christmas ads, despite the backlash from last year, prompting calls to boycott the soft drink company. Once again, Coca-Cola is embracing generative AI ...
Forbes

How A Top Company Used Generative AI To Reinvent Culture And Innovation

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. In March 2023, Coca-Cola launched its “Create Real Magic” ...
People

Coca Cola Doubles Down on AI Commercial Following Last Year’s Backlash

The brand has a long history of emotionally-charged ads, commenters on YouTube said Coca-Cola/Youtube Coca Cola has released another set of AI-generated ads for the holidays Last year, the brand faced ...
USA Today

Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash

Coca-Cola's holiday commercial, "The Holiday magic is coming." was made using the company's AI platform, Real Magic AI. Real Magic AI works similarly to image generator DALL-E and grants artists ...
The Motley Fool

3 Risks Coca-Cola Investors Should Watch Now

Coca-Cola's most significant risk isn't new, but it's becoming more critical: Global consumption is shifting toward healthier beverages. Governments are becoming more aggressive about sugar regulation ...