The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

Dell Technologies President of Global Sales Bill Scannell told CRN there has been no change in the company’s channel strategy and that conflicts between partners and its direct sales team are few and ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

As part of the 2026 Women of the Channel, CRN is highlighting 80 women at solution provider organizations whose insight and influence in their respective companies help drive channel success. CRN's ...

Multi-Channel is a hot topic among retail research firms who note that best-in-class retailers are pumping up their efforts to reach today’s consumers in the most comprehensive manner. Aberdeen and ...

I think it’s no surprise that Covid-19 lockdowns helped incite the dramatic growth of omnichannel businesses. Or that lockdowns advanced the omnichannel approach among companies that typically used ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

For years, we’ve operated under the assumption that a large part of customer satisfaction stems from offering a wide array of contact channels. The prevailing wisdom has been that customers want ...

To help make sense of this changing landscape, Kellogg Insight interviewed Jim Lecinski, a clinical associate professor of marketing at the Kellogg School, and a former Google vice president of ...

The solution is creating a strategy that allows your business to focus on multiple channels simultaneously. It’s proven that companies that use a cross-channel marketing strategy are able to retain ...

Guest blog courtesy of Shure. Businesses and educational institutions are increasingly realizing a need for advanced audiovisual (AV) solutions to power flexible work and learning models today and in ...