Most performance programs are built around measurable actions: clicks, conversions, cost per acquisition, return on ad spend.

Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden ...

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

One specific update for Facebook ads consolidates multiple return on ad spend reports into a single, cross-channel view. When Facebook announced it would be replacing several ad performance metrics, ...

Marketing and advertising have traditionally been split along a line. On one side are big brand campaigns that throw generous budgets at awareness-raising with flashy TV commercials and whole-page ...