Chief marketing officers already operate at the cross-section of customers and key internal teams, so they can play a vital role in shaping business strategy.

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...

Publicis Sapient’s Teresa Barreira speaks on the need for CMOs to embrace fear while leveraging AI to unlock the human advantages required to drive distinction and growth.

While concerns remain regarding the role of generative artificial intelligence in marketing, 83% of CMOs expressed optimism about the technology, a five point increase from the year prior, according ...

Marketing has gotten very good at finding customers. But it's not so good at keeping them. Here are three moves that can change that.

Most CMOs say they have a high degree of influence within their company, but most also say they find it difficult to align ...

Winning in the AI era won't come from chasing the best tool—it will come from CMOs who orchestrate teams, not chase solo heroics.

We're looking for the top CMOs who are driving growth for their companies and innovating in marketing in a highly uncertain ...

CMOs are increasingly prioritizing short-term results over long-term brand initiatives in order to develop respect and influence in the C-suite, with just 28% of CMOs saying they have a "very high" ...