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How Tracee Ellis Ross built a beauty brand that became a cultural movement

The challenger beauty brand leveraged culture, comedy, and community insight.
People

Tracee Ellis Ross Launches First Heat Tool for Pattern Brand: 'Dream Come True'

The blow dryer — out now — took two years to perfect, Pattern Beauty CEO and founder Tracee Ellis Ross tells PEOPLE Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the ...

Pattern Group announces integration with ChatGPT ads for its brand partners

Pattern Group (PTRN) announced that it is now a technology partner for advertising in ChatGPT. The partnership allows the ...
Women's Wear Daily

Macy’s Adds Pattern by Tracee Ellis Ross to Hair Assortment

Macy’s Inc. is looking to go deeper into hair care, and is partnering with Tracee Ellis Ross to do it. Launching Feb. 1, Pattern by Tracee Ellis Ross will be available in select doors and online with ...
Page Six

Tracee Ellis Ross launches curly hair care brand Pattern

Tracee Ellis Ross is the latest celebrity to enter the beauty market. The “Black-ish” actress, 46, announced on Tuesday that she’s launching a hair care line called Pattern meant “specifically for ...