New research has shown that despite the widespread use of behavioral interventions across society, failed interventions are surprisingly common. Research led by Queen Mary University of London has ...

Systematic Investment Plans have become one of the most reliable ways for retail investors to build wealth through mutual funds. While SIPs simplify investing, the real challenge is not starting the ...

The more people know about when and why behavioural interventions are being used and their effectiveness, the more likely they are to accept their use to change their behaviour. The more people know ...

Nudging – the idea that simple changes to how a choice is presented can lead people to make better decisions – has been one of the most popular ideas to emerge from economics in the past two decades.

When economists at the University of Toronto started to tell undergraduates in 2014 how many hours extra work they needed to put in to boost their grades, they hoped it would encourage the students to ...

In many nations, public-health agencies are independently scheduling appointments for COVID-19 vaccinations and setting up delivery sites. And yet, few vaccination rollouts capture information on what ...

Fontainebleau (France), Singapore, Abu Dhabi, 9 July 2019: Behavioural nudges have emerged as the best way to improve healthy eating, according to a new paper by Pierre Chandon, Professor of Marketing ...