Olivia Rodrigo gave fans a reason to think pink with Baja Blast. The pop star partnered with Taco Bell on […] ...

“Baja Blast has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience,” said Taylor Montgomery, chief marketing officer at Taco Bell, in a ...

A new Mountain Dew is on its way to Taco Bell. For the first time in two decades, the fast-food chain is introducing a new flavor of Baja Blast with Baja Midnight, an unexpected purple twist on the ...