Walker Sands finds B2B firms face GTM, measurement and alignment gaps that hinder growth despite pressure to prove revenue ...

SAN DIEGO, April 9, 2026 /PRNewswire/ -- Nearly 30% of B2B organizations cannot confirm their go-to-market efforts are driving measurable impact, according to new research released by Outcomes Rocket.

Sales enablement tools power GTM success. Boost alignment, speed up onboarding, and unlock AI-driven insights your team can act on fast. B2B sales teams today don’t just need content and training.

Besnik Vrellaku is the CEO and founder of Salesflow.io, a leading force in GTM software revolutionising B2B lead generation for SME’s. In the B2B landscape, staying ahead requires more than ...

Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs and clear ownership improves GTM success. The State of Account-Based Marketing report ...

Fully 91% of B2B marketers are already using AI for account-based GTM, so we're well past the point of AI adoption being hypothetical. Even so, there's great variance in how it's being used and where ...