Amplitude Inc. recently launched Web Experimentation, a feature that enables the digital analytics vendor's users to conduct self-service A/B testing without requiring data engineering expertise. In ...

Much has been said about A/B testing techniques and the value that Website Testing can bring to website owners. In this article, I will not discuss what to test or how to do it, but how to analyze ...

Web analytics no longer requires handing visitor data to a third party. A growing number of platforms now track pageviews, conversions and user behavior without ...