Amtrak wants to shift America's "car-first mindset," its chief commercial officer, Eliot Hamlisch, told Business Insider.
A new report portrays the battle for online automotive advertising as a race that newspapers and dedicated Internet sites are winning at the expense of TV. The Borrell Associates study, "Automotive ...
You're probably familiar with the 0-60 mph times used to measure acceleration. But there was a time when automakers sought to ...
NEW YORK — A trio of industry veterans is aiming to put more power to generate productive online leads into dealers' hands. By recently launching the Automotive Advertising Network, these executives ...
The advertising landscape in the automotive sector consists of three tiers. Tier 1 encompasses national ads funded directly by the Original Equipment Manufacturers (OEMs), Tier 2 includes regional ads ...
A coalition of executives involved in streaming media, data and advertising technology has formed the Automotive Streaming Council, a new alliance created to establish guidelines, uphold ethical ...
The partnership will make Cox’s automotive dataset available for marketers so they can connect ad exposure to buying process When you purchase through links on our site, we may earn an affiliate ...
Every year, the Super Bowl brings an action-packed lineup of ads to our screens, many of which come from leading automakers intent on promoting the latest models. Are they speeding toward brand ...
Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next ...
Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. “There [are] so many variables that can impact budgets, but automakers are ...
Google has added a new auto ads option to AdSense named related search for auto ads. Related search for Auto ads lets publishers show their users search terms related to the page content they view.