Launched in 1963, Aramis became an industry leader in the men’s fragrance and grooming category as the first men’s prestige fragrance in the US. More than 60 years later, leveraging the brand’s rich ...

The celebration kicked off with an immersive pop-up on New York City’s iconic High Line, where guests explored the story behind the fragrance through scent, sound, and design. Dwyane Wade made a ...

Casual fans of Dwyane Wade—the former Miami Heat GOAT shooting guard and now co-owner of the Utah Jazz—might not know that, since he retired from playing in the NBA in 2019, he’s really gotten into ...

Fun fact: when it was launched back in 1964, Aramis was the first prestige men's fragrance ever to be sold in department stores. And it's that kind of pedigree that has made the scent an all-time ...

After 35 years, the Aramis fragrance collection is getting a makeover this fall. The brand, which is owned by the Estée Lauder Cos. Inc., is being repackaged and, in September, its collection of eight ...

The Estée Lauder Cos. Inc. is looking to give further spark to its Aramis fragrance business with the October introduction of a scent called Impeccable. The limited edition men’s eau de toilette ...

I distinctly remember where and when I had my very first hit of Aramis. I was in Browns of Chester (now Debenhams) and I was a callow 17-year old. Back then I had hair – lots of it, given that it was ...

NEW YORK--(BUSINESS WIRE)--Today, Aramis announces the launch of Intuition by Aramis, marking a new chapter for the legendary men’s fragrance brand. Dwyane Wade will serve as Global Ambassador and the ...

Heritage men’s fragrance brand, ARAMIS, officially launched its new scent, Intuition, with global ambassador, Dwyane Wade, during New York Fashion Week. This press ...