The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Apple will soon show more than one ad inside App Store search results. When you search for an app, you will still see a sponsored result at the top. You will also start seeing sponsored apps further ...

At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at the top of the results. Instead, developer paying for promotion in App Store ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...