Jo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally winding down her tenure at Paramount Global.
After 30 years at the company, Ross will become chairman of advertising at Paramount, where she will advise the company. By Alex Weprin Senior Editor Paramount Global is shaking up its global ...
As one-time TV watchers become streaming-video fanatics, advertisers are grappling with an uncertain future. But they will have a familiar face to guide them on at least part of the journey. “This is ...
Ad sales chief Jo Ann Ross says digital will be a “must-have” for marketers in a year that will “hopefully be a return to normal.” By Alex Weprin Senior Editor To hear ViacomCBS president and chief ...
CBS just joined the pack of TV providers making big changes in their ad sales teams as the business becomes more competitive, and potentially challenging. Ad sales chief Jo Ann Ross was promoted to ...
The onset of Covid-19 in March 2020, at the traditional leading edge of TV upfront season, forced an epic scramble for TV networks and advertisers. The upfronts ended up happening, but in fractured, ...
When Orland Park’s Ann Ross was born on Aug. 9, 1918, the world was in the midst of a battle with the Spanish flu — not that she remembers it, as it subsided before she was 2. Now 102, Ross celebrated ...
As one-time TV watchers become streaming-video fanatics, advertisers are grappling with an uncertain future. But they will have a familiar face to guide them on at least part of the journey. “This is ...
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