Amazon.com Inc. AMZN may not need to lose the sale to lose part of the economics of AI shopping. A new Andreessen Horowitz ...

Amazon is seeing tremendous growth in all three areas.

Amazon’s ad platform is getting a major AI update. Amazon unveiled a souped-up ad platform at its annual Unboxed advertising event held in San Francisco. The new platform is called Amazon Ads Agent ...

On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's ...

Amazon has built the fastest-growing major ad business in the US by stacking three assets: unmatched purchase data, the dominant retail media network, and a streaming service with hundreds of millions ...

Podcast advertising once required brands to find individual shows, negotiate deals and arrange host-read spots one at a time.

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with ...

Amazon audiences will be trending on Netflix soon. On Wednesday, Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run ...

FTC alleges Amazon's reserve-price ad auction system inflates ad costs, a claim Amazon denies. Yet courts have sided with regulators in recent Google AdTech rulings.

Amazon has promoted Ajay Sharma to Director of LCS Ad Sales, enhancing its advertising strategy across multiple sectors ...

A recent analysis challenges FTC Chair Andrew Ferguson's claims that Amazon's ad practices are "unfair and deceptive." The article argues that inflated ad prices would ultimately harm Amazon itself by ...