Connected-car tech should make driving better, not turn your dashboard into a billboard.

BMW has discovered a new piece of valuable advertising real estate, and unfortunately, it is the dashboard inside the expensive luxury car you already paid for. As part of its partnership with Sony ...

BMW owners are seeing unsolicited ads for the movie Spider-Man: Brand New Day on their car's infotainment screens. The ad campaign is a collaboration between BMW, Sony Pictures, and Marvel promoting ...

One automaker has just taken this connected-car, software-defined vehicle, modern-mobility nonsense a step too far. Three years after BMW executives said the inside of a car was "a private space" and ...

The news: BMW is running a “Spider-Man: Brand New Day” promotion on the dashboard displays of vehicles built after July 2020, drawing backlash from drivers, per Gizmodo. Between July 27 and August 10, ...

Some BMW owners were recently met with an unexpected surprise when they hopped into their cars: an ad for Marvel’s new Spider-Man movie. As part of Sony’s rollout for the blockbuster film, the studio ...

It’s been a minute since we last saw any advertising efforts from BMW for the 8 Series. A new ad campaign features the neglected product alongside the other fancy models. We’re talking about the 7 ...

Christopher Walken and Usher star in this year's Super Bowl ad for BMW. Be sure to vote for your favorite Super Bowl ad with Ad Meter! Go to admeter.usatoday.com.

In the highly competitive arena of Super Bowl advertising, where brands pull out all stops to capture the audience’s attention, BMW’s “Talkin Like Walken” emerged as the champion of the 2024 Super ...

Christopher Walken is one of the most mimicked celebrities, as his signature stilted cadence is perhaps the most unique in Hollywood. BMW’s Super Bowl spot takes Walken-mocking to the limit as the ...