Amazon users are pressing a federal appellate court to reinstate their lawsuit accusing the company of wrongly targeting ads based on people's voice interactions with Alexa-enabled devices. In papers ...

The Alexa Plus AI has been in early access for over a year, but this week all that changes, starting with a Thursday preview at Amazon's upcoming Big Game ad featuring Chris Hemsworth. Let's look at ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...