Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.

Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns, and misleading actions by publishers. Data released Tuesday estimates that 8.51% of ...

The global IVT rate on web traffic was 18%, 31% on mobile app traffic, and 18% on CTV traffic. To compile this research, Pixalate's data science team analyzed 100+ billion global programmatic ...

Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving. Google now reviews content, placements, and interactions more precisely. Advertisers are not charged for invalid ...

Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and DeepMind to better detect and block invalid traffic – ad activity from non-human or uninterested ...

Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its total revenue compared with the roughly 80% it took in from its lucrative ...

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Researchers at Google have been quietly testing ways to combat invalid traffic—advertising activity that’s not generated by a real human with interest, but by bots, accidental clicks, or click fraud ...

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Google says that it’s expanding its use of AI to ...