Zippo partnered with Buzzfeed to produce a video for the publisher's YouTube channel that documents people creating their own ASMR (Autonomous Sensory Meridian Response) content, per a news release.

Unless you’ve been living under a rock that no one’s lightly scratched their nails on, you’ve probably heard about ASMR—the oddly tingle-inducing audio technique that creates soft noises some find ...

The MGM lion’s roar. The Harlem Globetrotter’s theme song. The Intel chimes. And now a Zippo lighter clicking. These are all trademarked sounds. Zippo announced ...

I put my jitter clicking skills to the test in a satisfying ASMR gaming session packed with rapid clicks and crisp sounds. #JitterClick #GamingASMR #Gaming ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...