The controversial Super Bowl commercial for 84 Lumber about a migrant family crossing the border into the U.S. was not meant to be “pro-immigration” or a political statement at all, the company’s CEO ...

This article originally appeared on People. Who would’ve thought the Super Bowl‘s most effective commercial would be for a lumber company? 84 Lumber’s contribution to Commercial Bowl LI was a ...

84 Lumber, the darling of the Super Bowl with its crazy 90-second ad buy and evocative story about immigration and Trump’s proposed border wall, is back with a new recruitment commercial. And this ...

Of all the many Super Bowl commercials that aired tonight, one that immediately took the Internet by storm — and briefly shut down the brand's website — was that of 84 Lumber, the "nation’s leading ...

Sunday night at Super Bowl LI, a commercial for 84 Lumber broadcast to televisions across the nation the story of a Spanish-speaking woman and her daughter seemingly trekking to the United States ...

The Asali family members should receive a warm welcome to the USA. They exemplify the fortitude and diligence in following the immigration laws that challenge many. May they someday take the path to U ...

What might turn out to be the most talked-about Super Bowl advertisement didn't even air in its entirety. 84 Lumber's immigration-supporting ad is pretty clearly against President Donald Trump's plans ...

84 Lumber made a major splash at the Super Bowl with its controversial and political ad about a Mexican woman and her daughter making the journey to America. Only the first half of the ad aired on Fox ...